IKEA “Home Awaits”
This visual tells a simple story, but what I like about it is is how I created the composite of the three images below. It’s something that I find challenging but very rewarding.
In this case, being that I was at the mercy of stock imagery, I had to be very careful about the pictures I chose. It involved a lot of searching and comparing but ultimately I was happy with the images I picked. They really encapsulated the gloomy cliff-face I was picturing when I had the initial idea. Once they were put together, all I needed was a bit of colour grading.
ALISON INWOOD 