Branding project based on a negative space logo created from scratch for an imaginary art store. The project started with the logo design, and we were challenged to expand the brand with potential branding offshoots, such as merchandise. In the following semester, I revisited the project to build out a possible user flow using Figma. The website prototype follows the path of a user looking to enrol in art classes.

Website prototype can be explored here.

This project helped me to understand how to brand a company and then work within their branding. It showed me how to expand on what existed previously and it gave me a perspective on returning to old work to continue to add to what I had created previously.