ALISON INWOOD

The Boston Pizza Party

Boston Pizza’s 60th Birthday

Campaign board for Boston Pizza's 60th Birthday campaign idea. Text reads: THE PROBLEM Boston Pizza is a Canadian restaurant but Canadians aren't aware of that because of their name. BP wants to remind Canadians that they started in Canada and have been in business in Canada for 60 years. THE INSIGHT Boston Pizza's inception in 1964 coincided with those of a lot of other Canadian icons, including the birth of Keanu Reeves, and the introduction of the Canadian flag as we know it today. Boston Pizza has been here with Canadians for all the milestones of the last 60 years. THE IDEA We want to throw Boston Pizza the birthday party it deserves, and remind Canada that BP has earned its place as a Canadian icon.

The birthday campaign features:

  • Transit ads
  • Billboards
  • Social media
  • Mailer invitations
  • Merchandise
  • Microsite (prototype)

All culminating in birthday parties thrown in major cities across Canada featuring free swag, performances from Canadian artists, visits from Canadian influencers and celebrities, and excellent Boston Pizza food and drinks.

Project made in collaboration by Alison Inwood, Lorena Bonati-Cruz, and Abbey Sharpe

Alison Inwood

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