Category: Advertising
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The Boston Pizza Party
Boston Pizza’s 60th Birthday The birthday campaign features: All culminating in birthday parties thrown in major cities across Canada featuring free swag, performances from Canadian artists, visits from Canadian influencers and celebrities, and excellent Boston Pizza food and drinks. Project made in collaboration by Alison Inwood, Lorena Bonati-Cruz, and Abbey Sharpe
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Pay Our Interns “Experience”
Pay Our Interns “Experience” This campaign was created based on the idea that unpaid internships harm individuals who cannot afford to work for free, typically racialized and low-income people. This creates an unfair system wherein only those who can afford to work for free get these internships. Pay Our Interns advocates for the rights of…
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IKEA – “Home Awaits”
IKEA “Home Awaits” This visual tells a simple story, but what I like about it is is how I created the composite of the three images below. It’s something that I find challenging but very rewarding. In this case, being that I was at the mercy of stock imagery, I had to be very careful…
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Helly Hansen – 50/50
Helly Hansen “50/50” This project was centred around collaboration, and was intended to simulate a real work environment. We were paired up with photography students in a different program and tasked with working together to build a campaign around equity, diversity, and inclusion. Message: Helly Hansen is fighting for gender equality in blue collar jobs…
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Bic – “Permanent”
Bic “Permanent” This project started with the instruction “create a visual metaphor.” To me, that meant “sell something without showing the product in the ad,” so I started sketching. It always starts with a mind map, word and picture associations, and lots of doodling: The thought process: > Pen > School desk tattoos? > Impermanent…
ALISON INWOOD 